Privacy Policy

At MARCO DAL MASO Limited (“we”), we are committed to respecting and protecting your privacy. This policy, along with our cookie policy and terms and conditions, describes how (our "Site") collects, uses and handles your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation.

It also describes your data protection rights, including a right to object to some of the processing which MARCO DAL MASO carries out. Please read the following carefully to understand our practices regarding your personal data. 




The types of personal information users of our Site include:

  • contact information (such as name, postal address, telephone number and email address);
  • date of birth and anniversary date;
  • login credentials for the Site;
  • payment information (such as payment card details); and

purchase and transaction information (including serial numbers for timepiece registration).

The provision of your personal information is voluntary. However, if you do not provide us with your personal information, we may not be able to provide you with our goods and services, fulfil your requests, or respond to your enquiries. 

We may process this personal data for the following purposes: 

  • verifying your identity
  • taking payments
  • communicating with you
  • providing customer services
  • arranging the delivery or other provision of products

As required by MARCO DAL MASO to conduct our business and pursue our legitimate interests, in particular:

  • we will use your information to provide products and services you have requested, and respond to any enquiries or complaints you may send us
  • we may use your information to help us monitor our Site, improve and protect our products, content and services, both online and offline
  • we use information you provide to personalise our Site, products or services for you and give you access to services reserved for registered users, such as Wish Lists
  • if you provide a credit or debit card as payment, we also use third parties to check the validity of the sort code, account number and card number you submit in order to prevent fraud (see section ‘Who your information may be shared with’)
  • we monitor customer accounts to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law
  • provide any additional services you have requested, such as our marketing communications and other direct marketing purposes including creating a profile about you to better understand you and tailor the marketing, we send you
  • may send you post, if you are a customer or account holder
  • we use information you provide to investigate any complaints received from you or from others, about our website or our products or services
  • we will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)

Where you give us consent:

  • Where it is required by applicable law, we will send you direct marketing in relation to our relevant products and services,
  • we place cookies and use similar technologies in accordance with our Cookie Policy and the information provided to you when those technologies are used
  • on other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

For purposes which are required by law:

  • In response to requests by government or law enforcement authorities conducting an investigation.


You may see our ads on other websites based on your visits to the Site because we engage in retargeting. For example, if you view a particular product on the Site, you may see an ad for that product on a third-party website. Our retargeting activities track your activity on the Site and third-party sites by using automated means such as cookies. Accordingly, to the extent permitted by applicable law, we and our service providers may collect information about our visitors’ online activities over time and across third-party websites. To learn how to opt out of retargeting, click here.



We do not sell or otherwise disclose personal information we collect about you, except as described in this online Privacy Notice. We may share personal information with service providers who perform services on our behalf based on our instructions.

However, personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws. If you would like to receive more information on the third parties we use, please contact 

In connection with the purposes identified above, your personal information may be transferred to and stored at a destination outside the UK, Switzerland or the European Economic Area (‘EEA’). This could also be the case due to members of our staff processing your order or payment, operating outside of that region. By submitting your personal data, you agree to this transfer, storing or processing. Where information is transferred outside the UK, Switzerland or the EEA that is not subject to an adequacy decision by the EU Commission, information is adequately protected by EU Commission approved standard contractual clauses or a vendor's Processor Binding Corporate Rules. For more information on the transfer mechanism used, please contact us at 

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. We do not authorise our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.  

We are strongly committed to data security and we take reasonable and appropriate steps to protect your personal information from unauthorised access, loss, misuse, alteration or corruption.



You have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.

You can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests balancing test, you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.

Where we require your personal data to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us.



Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

Where we process personal data in connection with performing a contract or for a competition, we keep the data for 6 years.

Where we process registration data, excluding in the circumstances outlined above, we retain your data for 6 years.



Wherever we rely on your consent to send you marketing communications (for instance, where you have signed up to our newsletter, or have provided us with your consent to receive marketing communications at the point of checkout or when setting up an account), you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests (for instance, where you are already a customer).

In any case, you can unsubscribe from receiving our marketing emails by clicking on the unsubscribe link at the bottom of our emails, or by contacting us using the details set out below. You can also update your marketing preferences in your customer account on, at any time.  Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.   

You also have an absolute right to opt-out of all data processing that we carry out for marketing purposes (this includes receiving marketing emails, and profiling whereby we tailor the content, adverts and marketing communications that you receive about our products and services), at any time, by contacting



This Online Privacy Notice may be updated periodically to reflect changes in our personal information practices. Depending on the type of change, we may notify you by updating this page or by email. We encourage you to periodically review this page to see any changes we have made.

This version of the privacy policy was last updated on 23rd February 2021



Our Site is designed for a general audience and is not directed to children. We do not knowingly solicit personal data from children under the age of 18 or send them requests for personal information.



When you visit our Site we may store some information (commonly known as a "cookie" or similar technologies) on your device. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web.

Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:

    a) strictly necessary cookies - these cookies are essential in order to enable you to move around a website and use its features and enable services you have specifically asked for. Consent is not generally required for these cookies;

    b) performance cookies - these collect information about how visitors use a website, for example, by recording which pages users go to most often (usually on an anonymous basis);

    c) functionality cookies - these cookies allow a website to remember the choices a user makes, such as a user name or language preference; and

    d) targeting or advertising cookies - these collect information about a user's browsing habits and are usually placed by advertising networks with the website operator's permission.

Cookies can also be categorised in accordance with how long they are saved on your device. "Session cookies" are short-term cookies that are only saved on the computer's memory for the duration of a user's visit to the website, whereas "persistent cookies" remain saved in the computer's memory for a set period of time, even after the browser session has ended.


How to contact MARCO DAL MASO

To contact MARCO DAL MASO with questions or concerns about this Policy or MARCO DAL MASO's Consumer Personal Data practices: